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eCommerce store review - Cotton On


As I do my online shopping, I sometimes blog about interesting things that I found. I was looking for some kid stuff and stumble across to this site.

Overview

My first impression of the site is very good. It is clean and crisp. There are lots of information but not clogging up. The hero image is large and eye catching. It looks like the site is professionally designed and created, but just needed a few touch up.

Firstly, the thumbnail is not updated with the hero image. Depending on how the thumbnail images are managed, it could be a JavaScript issue or simply a cache issue.


The size option OSFA is more or less an acronym for people who are not familiar to the retail industry. I think One Size Fits All or simply One Size would be sufficient.


The product description began the line by saying "With four amazing patterns...." but there are only 3 available, so I was a bit disappointed that I am missing out with the 4th pattern.

Unless the text "four" can be dynamically updated depending on the availability of the patterns, otherwise I would not "hardcode" any numbers in the description.


Conclusion

These are the things that I would consider when building an ecommerce site. Other than the small trivial errors found above, I really enjoyed the site. The hero image is big and catchy, who wouldn't want to take home with one of those pineapple towel?

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